View all posts by Captain Mike

How To Pick A Fishing Charter Business Name

Just about everyday I get a call from a new fishing guide who is struggling to come up with a brand and business name.  And lately, I have been giving away so much secret sauce that I wanted to make sure I tell you ab... Read more

Social Media Hacks For Fishing Guides

Remember all that talk, "You Don't Have To Be The Best Fisherman To Book More Trips Than Competitors"?Well social media is has thrown a curve ball to that philosophy.You see Facebook, Instagram, Twitter, etc. ar... Read more

10 Goals For Fishing Guides in 2018

Welcome to 2018! I am super excited to get things underway this year.  I see a big push in tourism and spending that could result in as much as a 20% increase in sales.  However, before we get ahead of ourselves, let... Read more

Raise Your Prices When Competitors Lower Them

Pricing is becoming a real problem for the business model I have created for fishing guides to earn 6 and 7 figure incomes. Competitors are slashing prices and customers are taking the bait.  The customer is looking fo... Read more

Use T-Shirts To Build Your Brand

As a fishing guide, you are an expert in marketing, sales, customer service, fishing, tourism, accounting etc. I think you get the point...If you have read the manual, you know most guides fail when they focus too m... Read more

The Perfect Fishing Guide Website

As you may already know I created a marketing company in 2002 (SFC Design Group) that specializes solely in fishing guides. My mission was to give fishing guides elite marketing services they can depend on to book ch... Read more

My Competitors Are Posting Fake Reviews!

If you’ve been following my fishing guide roadmap, you know how important it is to ask each and every customer to leave a review on sites like Google My Business, Trip Advisor and Yelp. Well, at least the customers tha... Read more

Choosing A Vacation Destination, Not Fishing Destination

The most successful guides with whom I work share one thing in common: they each operate in a highly popular vacation destination (Miami, Orlando, Cape Cod, etc.). Tourists are flocking through the airports and water... Read more

How To Get Your Captains License

All fishing guides who take out ‘paying customers’ must have a United States Coast Guard Captain’s License. There are a few exceptions that vary by state, however for the most part if you are taking out customers i... Read more

Split Family Charter Tip

There have been times when I’ve received a call from the father of a family or four or more who wants to book a charter for the entire family but is working from a limited budget. Scheduling a second boat and captain t... Read more