How To Handle Referrals
As your Charter Fishing Business begins to build momentum and your calendar fills up, you will soon have potential clients seeking to book trips on dates that are ALREADY BOOKED. What should you do? As a charter fishing ... Read more
Don’t Forget to Ask for Reviews!
If you've been paying attention to The Charter Fishing Business Kit or to our helpful blog posts over the years, you should know that online reviews can make or break your Charter Fishing Business. It is extremely import... Read more
Tackle Tips for the Professional Fishing Guide
As Charter Captains, we are presented with a nearly limitless number of choices when it comes to fishing tackle. With those choices come many questions: Monofilament or Braid? How much to I spend on reels? Should I buy c... Read more
Have A Pricing Strategy…And Stick To It
During the pandemic and post-pandemic, you will likely have to deal with "price shoppers": potential clients who want you to reduce your charter rate. What do you do?
We Live in a "Priceline" World
The Internet is litt... Read more
Communication is Key
In my years as a Charter Captain, Communication with my Clients has been the key to successful trips and happy customers. There is no such thing as too much communication and you will find that your clients will have a g... Read more
Don’t Forget to Use Checklists
As Charter Captains, we are creatures of habit and we have our own routines. We've successfully built our charter fishing business by creating repeatable outcomes. Translation: We catch fish on every charter trip. Howeve... Read more
Marketing Tip: Video is a Game Changer
As every seasoned Charter Fishing Captain will tell you, that phone needs to be ringing to book trips and make money. The challenge facing all of us in this business is how to make it easy for clients to find you and how... Read more
Should I Take Deposits?
Here at Charter Fishing Business, we're frequently asked whether a charter captain should take deposits when booking trips. I recommend that you take a Deposit whenever possible but you should also remain flexible and "g... Read more
Donating Charter Trips: Everyone Wins
We have detailed numerous ways to market your Charter Fishing Business that should lead to increased bookings. There is another method to get your name out there while also giving back to your community: Charter Fishing ... Read more
Fishing is Slow. Now What?
It happens to EVERY Charter Captain: The fishing is slow - very slow - and your clients are awkwardly silent. What do you do?Set Expectations at the DockBefore you even leave the dock - even when you speak to you... Read more