View all posts by Captain Mike

How To Handle Referrals

As your Charter Fishing Business begins to build momentum and your calendar fills up, you will soon have potential clients seeking to book trips on dates that are ALREADY BOOKED. What should you do? As a charter fishing ... Read more

Don’t Forget to Ask for Reviews!

If you've been paying attention to The Charter Fishing Business Kit or to our helpful blog posts over the years, you should know that online reviews can make or break your Charter Fishing Business. It is extremely import... Read more

Tackle Tips for the Professional Fishing Guide

As Charter Captains, we are presented with a nearly limitless number of choices when it comes to fishing tackle. With those choices come many questions: Monofilament or Braid? How much to I spend on reels? Should I buy c... Read more

Have A Pricing Strategy…And Stick To It

During the pandemic and post-pandemic, you will likely have to deal with "price shoppers": potential clients who want you to reduce your charter rate. What do you do? We Live in a "Priceline" World The Internet is litt... Read more

Communication is Key

In my years as a Charter Captain, Communication with my Clients has been the key to successful trips and happy customers. There is no such thing as too much communication and you will find that your clients will have a g... Read more

Don’t Forget to Use Checklists

As Charter Captains, we are creatures of habit and we have our own routines. We've successfully built our charter fishing business by creating repeatable outcomes. Translation: We catch fish on every charter trip. Howeve... Read more

Marketing Tip: Video is a Game Changer

As every seasoned Charter Fishing Captain will tell you, that phone needs to be ringing to book trips and make money. The challenge facing all of us in this business is how to make it easy for clients to find you and how... Read more

Should I Take Deposits?

Here at Charter Fishing Business, we're frequently asked whether a charter captain should take deposits when booking trips. I recommend that you take a Deposit whenever possible but you should also remain flexible and "g... Read more

Donating Charter Trips: Everyone Wins

We have detailed numerous ways to market your Charter Fishing Business that should lead to increased bookings. There is another method to get your name out there while also giving back to your community: Charter Fishing ... Read more

Fishing is Slow. Now What?

It happens to EVERY Charter Captain: The fishing is slow - very slow - and your clients are awkwardly silent. What do you do?Set Expectations at the DockBefore you even leave the dock - even when you speak to you... Read more