• Keep Your Boat Spotless

    By Tim on October 24, 2019

    We get it. You’re a Charter Captain and your boat is a “working” boat. It’s going to get dirty. Why bother keeping it spotless, right? The Condition of Your boat Speaks Volumes About YOU When your client meets you at the dock, the FIRST thing they notice is the condition of your boat – even … Continue reading Keep Your Boat Spotless

  • How To Pick A Fishing Charter Business Name

    By Captain Mike on August 28, 2018

    Just about everyday I get a call from a new fishing guide who is struggling to come up with a brand and business name.  And lately, I have been giving away so much secret sauce that I wanted to make sure I tell you about it first. The truth is: YOUR BUSINESS NAME DOES NOT MATTER. Think … Continue reading How To Pick A Fishing Charter Business Name

  • Social Media Hacks For Fishing Guides

    By Captain Mike on January 8, 2018

    Remember all that talk, “You Don’t Have To Be The Best Fisherman To Book More Trips Than Competitors”? Well social media is has thrown a curve ball to that philosophy. You see Facebook, Instagram, Twitter, etc. are all popularity contest.  Being popular online will result in more fishing charters as well as better search engine rankings.  … Continue reading Social Media Hacks For Fishing Guides

  • 10 Goals For Fishing Guides in 2018

    By Captain Mike on January 2, 2018

    Welcome to 2018! I am super excited to get things underway this year.  I see a big push in tourism and spending that could result in as much as a 20% increase in sales.  However, before we get ahead of ourselves, let’s all write down at least 10 goals in which we can revisit later on this … Continue reading 10 Goals For Fishing Guides in 2018

  • Raise Your Prices When Competitors Lower Them

    By Captain Mike on August 12, 2017

    Pricing is becoming a real problem for the business model I have created for fishing guides to earn 6 and 7 figure incomes. Competitors are slashing prices and customers are taking the bait.  The customer is looking for a deal rather than the high end guide service you built with my proven strategies. So what do … Continue reading Raise Your Prices When Competitors Lower Them

  • Use T-Shirts To Build Your Brand

    By Captain Mike on July 20, 2017

    As a fishing guide, you are an expert in marketing, sales, customer service, fishing, tourism, accounting etc. I think you get the point… If you have read the manual, you know most guides fail when they focus too much on fishing and not the business aspects of being a tour guide. Typically in the past, being … Continue reading Use T-Shirts To Build Your Brand

  • The Perfect Fishing Guide Website

    By Captain Mike on April 4, 2017

    As you may already know I created a marketing company in 2002 (SFC Design Group) that specializes solely in fishing guides. My mission was to give fishing guides elite marketing services they can depend on to book charters.  Truly the best in graphic design, the best in coding, and the best in web marketing. It took me over 10 … Continue reading The Perfect Fishing Guide Website

  • My Competitors Are Posting Fake Reviews!

    By Captain Mike on March 5, 2017

    If you’ve been following my fishing guide roadmap, you know how important it is to ask each and every customer to leave a review on sites like Google My Business, Trip Advisor and Yelp. Well, at least the customers that you know will leave positive reviews… But what is to stop a competitor from posting … Continue reading My Competitors Are Posting Fake Reviews!

  • Choosing A Vacation Destination, Not Fishing Destination

    By Captain Mike on February 1, 2017

    The most successful guides with whom I work share one thing in common: they each operate in a highly popular vacation destination (Miami, Orlando, Cape Cod, etc.). Tourists are flocking through the airports and waterways (via cruise ships) all year long. These are the customers that I want you to convert, as they will make running your guide business a pleasure.

    These customers are just looking to fill their days while enjoying time off from work. They don’t care who they fish with and likely have not done any research. In fact, upon going to your site, they may not even browse the services you offer. They just call, ask a few questions and book the trip! We’ll take it! Manna from the heavens! Even though these customers may not give you much advance notice, these are great opportunities for you to work the “overflow business” angle.

  • How To Get Your Captains License

    By Captain Mike on February 1, 2017

    All fishing guides who take out ‘paying customers’ must have a United States Coast Guard Captain’s License. There are a few exceptions that vary by state, however for the most part if you are taking out customers in exchange for money, you will need it.

    Getting your Captain’s License can be a fun process and learning experience. Even the most experienced fisherman or boater can learn a lot during the courses offered. I took the course offered by Sea School. The instruction and format was excellent and prepared me very well, to which I passed the exam on the first try. Sea School had a doctor on hand to do the physical and also recommended the students to the right CPR and First Aid facility. It was kind of like a one stop shop for everything you needed to get your captain’s license. The staff at Sea School also went over the application and all the necessary requirements before sending out to make sure we didn’t miss anything. I actually took mine to the Coast Guard in Miami to ensure it didn’t get lost in the mail. Afterall, it was a lot of work to ensure everything was filled out properly.