By Captain Mike on August 28, 2018
Just about everyday I get a call from a new fishing guide who is struggling to come up with a brand and business name. And lately, I have been giving away so much secret sauce that I wanted to make sure I tell you about it first. The truth is: YOUR BUSINESS NAME DOES NOT MATTER. Think … Continue reading How To Pick A Fishing Charter Business Name
By Captain Mike on January 8, 2018
Remember all that talk, “You Don’t Have To Be The Best Fisherman To Book More Trips Than Competitors”? Well social media is has thrown a curve ball to that philosophy. You see Facebook, Instagram, Twitter, etc. are all popularity contest. Being popular online will result in more fishing charters as well as better search engine rankings. … Continue reading Social Media Hacks For Fishing Guides
By Captain Mike on January 2, 2018
Welcome to 2018! I am super excited to get things underway this year. I see a big push in tourism and spending that could result in as much as a 20% increase in sales. However, before we get ahead of ourselves, let’s all write down at least 10 goals in which we can revisit later on this … Continue reading 10 Goals For Fishing Guides in 2018
By Captain Mike on August 12, 2017
Pricing is becoming a real problem for the business model I have created for fishing guides to earn 6 and 7 figure incomes. Competitors are slashing prices and customers are taking the bait. The customer is looking for a deal rather than the high end guide service you built with my proven strategies. So what do … Continue reading Raise Your Prices When Competitors Lower Them
By Captain Mike on July 20, 2017
As a fishing guide, you are an expert in marketing, sales, customer service, fishing, tourism, accounting etc. I think you get the point… If you have read the manual, you know most guides fail when they focus too much on fishing and not the business aspects of being a tour guide. Typically in the past, being … Continue reading Use T-Shirts To Build Your Brand
By Captain Mike on April 4, 2017
As you may already know I created a marketing company in 2002 (SFC Design Group) that specializes solely in fishing guides. My mission was to give fishing guides elite marketing services they can depend on to book charters. Truly the best in graphic design, the best in coding, and the best in web marketing. It took me over 10 … Continue reading The Perfect Fishing Guide Website
By Captain Mike on March 5, 2017
If you’ve been following my fishing guide roadmap, you know how important it is to ask each and every customer to leave a review on sites like Google My Business, Trip Advisor and Yelp. Well, at least the customers that you know will leave positive reviews… But what is to stop a competitor from posting … Continue reading My Competitors Are Posting Fake Reviews!
By Captain Mike on February 1, 2017
The most successful guides with whom I work share one thing in common: they each operate in a highly popular vacation destination (Miami, Orlando, Cape Cod, etc.). Tourists are flocking through the airports and waterways (via cruise ships) all year long. These are the customers that I want you to convert, as they will make running your guide business a pleasure.
These customers are just looking to fill their days while enjoying time off from work. They don’t care who they fish with and likely have not done any research. In fact, upon going to your site, they may not even browse the services you offer. They just call, ask a few questions and book the trip! We’ll take it! Manna from the heavens! Even though these customers may not give you much advance notice, these are great opportunities for you to work the “overflow business” angle.
By Captain Mike on February 1, 2017
All fishing guides who take out ‘paying customers’ must have a United States Coast Guard Captain’s License. There are a few exceptions that vary by state, however for the most part if you are taking out customers in exchange for money, you will need it.
Getting your Captain’s License can be a fun process and learning experience. Even the most experienced fisherman or boater can learn a lot during the courses offered. I took the course offered by Sea School. The instruction and format was excellent and prepared me very well, to which I passed the exam on the first try. Sea School had a doctor on hand to do the physical and also recommended the students to the right CPR and First Aid facility. It was kind of like a one stop shop for everything you needed to get your captain’s license. The staff at Sea School also went over the application and all the necessary requirements before sending out to make sure we didn’t miss anything. I actually took mine to the Coast Guard in Miami to ensure it didn’t get lost in the mail. Afterall, it was a lot of work to ensure everything was filled out properly.
By Captain Mike on January 1, 2017
There have been times when I’ve received a call from the father of a family or four or more who wants to book a charter for the entire family but is working from a limited budget. Scheduling a second boat and captain to handle the extra customers had been a challenge for my operation. Sometimes, the second boat simply isn’t feasible or it may not be worth the extra “sweet talking” to bring in that second captain.
If you recall from our overflow business model there is money to be made here and is well worth the effort but certain families just won’t be able to afford to charter two boats. So, I could only accommodate three anglers at a time. What to do?
The beauty of my Charter Fishing business model is that many of my clients are simply looking to experience something that they cannot experience at home – and catching a trophy species isn’t a top priority. However, providing a good time on the water for their children IS A PRIORITY for the mother and father.