Marketing Tip: Video is a Game Changer

As every seasoned Charter Fishing Captain will tell you, that phone needs to be ringing to book trips and make money. The challenge facing all of us in this business is how to make it easy for clients to find you and how... Read more

Donating Charter Trips: Everyone Wins

We have detailed numerous ways to market your Charter Fishing Business that should lead to increased bookings. There is another method to get your name out there while also giving back to your community: Charter Fishing ... Read more

How To Pick A Fishing Charter Business Name

Just about everyday I get a call from a new fishing guide who is struggling to come up with a brand and business name.  And lately, I have been giving away so much secret sauce that I wanted to make sure I tell you ab... Read more

Use T-Shirts To Build Your Brand

As a fishing guide, you are an expert in marketing, sales, customer service, fishing, tourism, accounting etc. I think you get the point...If you have read the manual, you know most guides fail when they focus too m... Read more

The Perfect Fishing Guide Website

As you may already know I created a marketing company in 2002 (SFC Design Group) that specializes solely in fishing guides. My mission was to give fishing guides elite marketing services they can depend on to book ch... Read more